Welcome to Shoponut (shoponut.com), an eCommerce SaaS platform operated by Shoponut, based in New Delhi, India. We are committed to protecting the privacy and security of your personal information. This Privacy Policy explains how we collect, use, share, and safeguard your data when you use our website and services.

• Our primary users are small business owners and MSMEs (referred to as "tenants" or "merchants") who create online stores on our platform. This policy applies to merchants interacting with shoponut.com and customers purchasing from merchant stores hosted on our platform. While end customers are not our primary target, we do process their data as part of providing services to merchants.
  
  
  1. Information We Collect
  
  
  We collect different types of information depending on how you interact with Shoponut:
  
  
  From Merchants (Tenants):
  
  
  Personal Information: Email address, phone number, physical address.
  Verification Information: Valid identity proof (e.g., government-issued ID) and business proof (e.g., business registration documents).
  Technical Data: IP address, browser type, device information when you visit shoponut.com.
  
  
  From Visitors to shoponut.com:
  
  
  Technical Data: IP address, browser type, device information.
  Contact Information: Name and email if you reach out to us for support or inquiries.
  
  
  From Customers of Merchant Stores:
  
  
  Personal Information: Names, shipping addresses, payment details, and other data collected during purchases on stores created by our merchants. This data is stored in a central database managed by Shoponut to support merchant operations (e.g., order processing, analytics).
  
  
  Aggregate Data: We may also derive anonymous or aggregate data (e.g., total sales volume) for analytics and platform improvement purposes.
  
  
  2. How We Use Your Information
  
  
  We use the information we collect for the following purposes:
  
  
  For Merchants (Tenants):
  
  
  • To create and manage your account on Shoponut.
  • To verify your identity and business to comply with Indian laws and prevent misuse by scammers or bots.
  • To process subion payments and handle billing.
  • To communicate with you about product updates, support, and marketing offers (with your consent).
  • To analyze platform usage and improve our services.
  
  
  For Visitors to shoponut.com:
  
  
  • To respond to inquiries and provide customer support.
  • To analyze website traffic and enhance user experience.
  • For Customers of Merchant Stores:
  • To enable merchants to process orders, fulfill purchases, and manage their stores effectively.
  • To provide merchants with insights and support services (e.g., order tracking, analytics).
  • To improve our platform through aggregate or anonymous data analysis, such as identifying usage trends.
  
  
  3. Cookies and Tracking Technologies
  
  
  We use cookies and similar technologies on shoponut.com to enhance your experience:
  Essential Cookies: Required for basic functionality, such as saving session data for logins.
  Performance Cookies: Help us understand how our website is used to improve performance.
  Marketing Cookies: Used to deliver personalized ads, only with your consent.
  A cookie consent banner is displayed when you visit our site, allowing you to accept or decline non-essential cookies. You can also manage cookie preferences through your browser settings.
  
  
  4. Third-Party Services
  
  
  We work with trusted third-party services to operate Shoponut:
  
  
  • Google Analytics: Analyzes website traffic using aggregate data.
  • Stripe and Razorpay: Process subion payments for merchants, handling payment information securely.
  • WhatsApp and Telegram: Facilitate communication with merchants for support or updates.
  
  
  These providers may have access to limited data necessary to perform their services, and they are bound by confidentiality agreements. Their use of your data is governed by their respective privacy policies.
  
  
  5. Data Sharing
  
  
  We do not sell or share your personal information for marketing purposes. However:
  We may share data with law enforcement or government agencies in India or other jurisdictions if required to comply with applicable laws.
  
  
  Third-party service providers (listed above) may access data solely to provide their services to us.
  Merchants may access customer data from their stores for order fulfillment and business management, as they are responsible for their customer relationships.
  
  
  6. Data Security
  
  
  We take your privacy seriously and implement robust security measures:
  
  
  • Your information is stored in an encrypted database, accessible only to top management. Developers and other executives do not have access.
  • We follow recommended IT security guidelines, including regular updates and audits, to protect against unauthorized access, loss, or alteration.
  • While no system is entirely risk-free, we strive to keep your data safe and will notify you of any security breaches as required by law.
  
  
  7. Your Rights
  
  
  As a Shoponut user, you have the following rights:
  
  
  • Access and Update: Request access to or updates to your personal information.
  • Deletion: Request permanent deletion of all your data when you leave our platform (for merchants) or after a purchase (for customers, where applicable).
  • Opt-Out: Choose not to receive marketing communications from us at any time.
  
  
  To exercise these rights, contact us using the details below. We may verify your identity before fulfilling requests to ensure security. Note that customers of merchant stores should also contact the respective merchant for data-related requests specific to their purchases.
  
  
  8. Data Retention
  
  
  We retain merchant data for as long as your account is active or as needed to provide services. Customer data from merchant stores is retained as long as necessary to support merchant operations or comply with legal obligations. When a merchant leaves Shoponut, we will permanently delete their data (including associated customer data) upon request, except where retention is required by law. Technical and aggregate data may be kept longer for analytics purposes in a non-identifiable form.
  
  
  9. Legal Compliance
  
  
  Shoponut is based in New Delhi, India, and complies with the Digital Personal Data Protection Act, 2023. For EU users, we ensure GDPR compliance, including rights to data portability and erasure, and use safeguards like standard contractual clauses for data transfers outside the EU. Additional local laws may apply depending on your location.
  
  
  10. International Users
  
  
  Our platform serves users worldwide. If you are outside India, your data may be transferred to and processed in India or other countries where our service providers operate. We ensure these transfers comply with applicable data protection laws.
  
  
  11. Contact Us
  
  
  For questions, concerns, or to exercise your rights, reach out to us at:
  Email: [email protected]
  Phone: +919560786614
  Address: New Delhi, India
  
  
  12. Updates to This Policy
  
  
  We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We will notify you of significant updates via email or a notice on our website. Please review this policy periodically.
  
  
  Thank you for trusting Shoponut with your information. We’re here to help you grow your business securely and responsibly!